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Promo on Tap

Cater to colleges, travelers and gym-goers alike with these practical yet stylish accessories.

Promo bags have long been an industry staple, from tote bags for travelers to drawstring backpacks for elementary schools and athletic teams. The viral rise of the Lululemon belt bag a few years ago, garnering millions of views on TikTok, spurred another trending product into the category, including in promo, and the trend has managed to hang on, with a variety of belt bag and fanny pack styles available in the industry.

The perfect everyday companion, this recycled sport fanny pack is made from eco-friendly RPET and supports environmental nonprofits through 1% for the Planet. Ideal for outdoor enthusiasts or eco-conscious consumers.

From cult-followed retail brand Lululemon, this belt bag includes two inner mesh pockets and a handy back zip pocket. An adjustable strap allows for wear as a crossbody or fanny pack. Think promotions targeting younger consumers.

Enjoy hands-free fun with this fanny pack featuring a secure compartment for valuables and an attached Koozie can cooler. Consider tailgates, sporting events or music festivals.

This versatile sports pack features a drawstring closure, large front zippered pocket and built-in slot for earbuds. Made of durable 210D polyester with reinforced eyelets. A great choice for sports teams or fitness centers.

Made from recyclable 80 GSM nonwoven polypropylene, this classic drawstring backpack comes in a variety of colors and makes for an environmentally friendly giveaway at school events or trade shows.

With polyester and textured faux jute, these drawstring backpacks bring a unique style to a classic promo item. Ideal for travel agencies, hotels or camping resorts.

Start presenting ideas to clients for promotional campaigns centered around July observances.

The biggest promo focus in July is undoubtedly Independence Day, with flags and red, white and blue accessories everywhere. But it’s far from the only opportunity to build a unique – and impactful – campaign during the heart of summer. Whether it’s spotlighting small businesses or encouraging a day at the waterpark, these July observances are perfect canvases for an inspiring summer promo campaign.

Independent Retailer Month

The goal of this month-long observance is to encourage consumers to shop local and support their favorite indie retailers, from restaurants to bookstores to home goods.

Pitch: Work with your town chamber of commerce to distribute branded tote bags, stickers or other goodies for local small businesses to give out to their customers during the month of July.

Foldable reusable grocery tote bag

July 5: National Graham Cracker Day

Despite the graham cracker’s unique origins as a supposed health food, they’re most well-known today for their use in desserts – which makes this observance the perfect excuse for a sweet promo campaign.

Pitch: Take inspiration from this observance at your next company picnic or employee appreciation event and send attendees home with a s’mores kit.

S’mores kit bag

July 15: National Give Something Away Day

National Give Something Away Day is all about doing something selfless for others: giving away time, money or no-longer-needed items. In the spirit of this observance, companies in any vertical can give out promo, but bonus points for campaigns centered around making someone smile.

Pitch: Organize a company-wide volunteer day, and thank participants with a little something to brighten up their desks.

Ceramic planter set

July 24: National Drive-Thru Day

National Drive-Thru Day got its start at a drive-up-only Jack in the Box restaurant in San Diego more than 70 years ago – and it lives on today in Americans’ love for the fast-food pit stop mid-road trip and in the many restaurants that also offer carryout services.

Pitch: Suggest that restaurant chains – or any restaurant offering drive-up takeout – thank their customers for stopping by with a car-themed promotion like an accessory kit or cell phone holder.

Universal magnetic car phone holder

July 28: National Waterpark Day

In the heat of the summer, what kid doesn’t like a day at the waterpark? Founded by Kalahari Resorts – an indoor waterpark chain – this observance aims to celebrate just that.

Pitch: Waterparks and swimming pools can give out toys like these reusable water balloons with an admission purchase on National Waterpark Day.

Reusable water balloons